Upon analyzing various architectural firms in São Caetano do Sul and throughout Brazil, we noticed a concerning trend. Despite their undeniable talent and skills, many of these firms have not adopted an effective or consistent communication strategy. Content marketing, a crucial tool for ensuring a strong and ongoing presence on social media and other digital platforms, is often overlooked.
What’s even more striking is that when it comes to branding, many of these companies seem to take the path of least resistance. Some lean heavily into minimalist styles and Swiss design, which, while commendable, may not be unique in our saturated market. Others, unfortunately, venture into clichéd territory, making it hard for them to stand out or be recognized.
Against this backdrop, we saw a unique opportunity. The essence of Narati is not just about aesthetics or fleeting trends. It’s about celebrating individual values, cherishing authenticity, and embracing Brazil’s rich cultural tapestry. Instead of conforming to what’s popular or easy, we choose to embrace what’s real, natural, and sometimes imperfect.
Our vision as an architectural firm goes beyond merely creating spaces. It’s about telling stories, reflecting identities, and catalyzing transformations. Each project is a journey, from the initial concept, through the meticulous design process, to the final realization. And at every step, Narati is committed to delivering an unparalleled experience.
With a dedicated team that blends passion, creativity, and over a decade of experience, Narati promises not just to meet expectations but to exceed them. Because for us, architecture isn’t just a profession; it’s an art form, an expression of the soul.
- Agency/Creative: Estudio Trauma
- Article Title: Brand Design for Brazilian Architecture Studio Narati
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Colatina Espirito Santo
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Strategy, Branding
- Industry: Construction
- Keywords: Type Design, Branding, Estudio Trauma, Logo design, Experimental brand, Shapes, Motion,
Naming: Livia Caiado
Copywriter: Denis Rodrigues
Motion Graphic: Rafael Medeiros
Type design: Felipe Polo