Naming and Brand Identity Design for EzzingSolar, a fully integrated online platform covering all the steps of the value chain of the solar business. Solar made easy. EzzingSolar is the “all-in-one” solution that simplifies the photovoltaic value chain and allows companies to develop and be profitable in distributed generation. The brand name makes an auditory nod to the word “easy” and its double z is a graphic support to represent the side face shapes of photovoltaic panels. The chromatic election alludes to the sky and the ecological issue.
CREDIT
- Agency/Creative: Paula Pastor Rico
- Article Title: Paula Creates Brand Design for an Energy Start-Up Company
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Chile
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Naming, Brand World, Branding, Graphic Design, Identity System, Product Naming
- Industry: Energy
- Keywords: #branding #marketing #logo #socialmedia #graphicdesign #brandidentity #brand #logodesigner #advertising #digitalmarketing #logos #business #graphicdesigner #logotype #logodesigns #socialmediamarketing #webdesign #marketingtips #social #smallbiz #marketingdigital #startup #seo #contentmarketing #smallbusiness #entrepreneur #sales #logoinspirations #identity #onlinemarketing
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
