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Brand Design for Allkem Lithium Company

Brand Design for Allkem Lithium Company

Allkem is one of the world’s largest lithium companies, producing and developing sustainable lithium products responsibly across the globe. Allkem is projecting remarkable growth over the next decade to support the lithium-driven, global transition to a net carbon economy. The company was formed in 2021 from the merger of Galaxy Resources and Orocobre Limited.

The challenge: Creating a brand that combines the culture and ambitions of two geographically diverse companies is a complex task. To ensure our recommendations were relevant, we worked closely alongside multiple stakeholders from each company to understand their strengths and articulate their vision for a shared future.

Our process started with an in-depth brand audit of each company and their global competitors, paired with collaborative brand workshops, to gather insights into each company, the lithium market and the opportunities ahead. From these insights, we explored common themes, presenting a strategic direction, name and positioning narrative for the new entity, which formed the strategic blueprint for the brand moving forward.

The solution: The new name positions Allkem as a chemical pioneer, fostering connections with their stakeholders to help the world build a brighter tomorrow. This is summarised in the tagline ‘Together we go further’.

The visual identity system, and specifically the new logo, is directly representative of the connections that Allkem foster. It is designed to be flexible in application, enabling Allkem to communicate with different audiences across multiple channels in unique and interesting ways. The brand symbol can be used as a lens to highlight and amplify content, or as a holding device to combine imagery of their operations, customers and communities. Each application of the brand is a celebration of what makes Allkem unique: their people, assets and ambition to build a brighter future.

CREDIT

  • Agency/Creative: Designate
  • Article Title: Brand Design for Allkem Lithium Company
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Sydney
  • Market Region: Global
  • Project Deliverables: Advertising, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Motion Graphics, Web Design
  • Industry: Chemical
  • Keywords: Lithium / Clean Energy / Merger

  • Credits:
    Creative Director: Gareth Procter
    Strategy Director: Pablo Ostolaza
    Account Director: Chantal Procter
    Design Director: Hayden Mattiske
    Mid-weight Designer: Maddie Allington
    Digital Designer: Tim Tutak
    Digital & UX Design Director: Ben Fletcher
    Full-Stack Developer: Chris Rowe
    Junior Designer: Deborah Boyce

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