Sensesay branding agency developed brand platform, naming and corporate identity for IT-accelerator Actika, which works with IT projects in Horeca & Retail.

The agency’s team formulated Actika’s positioning as “a smart and experienced investment in those who want, are used to, and dream about doing more,” with “Big Things Accelerator” as a descriptor.

Confidence and thirst for activity are reflected both in Actika’s naming, which is associated with movement and activity, and in the identity. The brand identity is based on metaphors of speed, scale and technology. A spark has become Actika’s trademark.

The image of the rotor permeates the identity. The graphics are built around abstract objects, which due to the radial blur resemble turbines spinning at high speed. The brand’s signature colors reinforce its perception as confident and dynamic.

In addition to the design system, Sensesay team developed a slogan constructor for the brand. It is based on playing with the stable expressions out of which we can generate an infinite number of slogans for different tasks and situations.

At the moment, the Actikal’s portfolio includes eight projects with a combined ARR estimated at more than $20 million. These include DocsInBox, an electronic document management service for restaurants, which has become a HoReCa market leader in 5 years, and Revvy, a service for managing customer feedback, which in two years has attracted more than 1,500 clients on regular payments.