Brand design, labels, naming and brand name, dedicated to the city of Vladivostok and Primorsky Krai.
Brand development for a new regional brewery in Vladivostok began with the name. Painstaking work was done to find a naming that would be simple and have a link to the terrain. 25 Brewery is original, at the same time simple and memorable, and this is the figure of the automotive region, so familiar and native to all local residents. 25 is not just a beautiful number, it is part of identification. The logo also reflects the image of the region, the Ussuri tiger is one of the main symbols of Vladivostok and the Primorsky Territory as a whole. In the lower part of the sign, it is easy to guess the outlines of a hop cone, which seems to continue the tiger’s head.
The label design, as well as the brand, naming and brand name developed in our studio as a whole, is dedicated to the city of Vladivostok and Primorsky Krai.
The labels depict illustrations – landscapes of iconic places and locations of the city and surrounding areas. These are such iconic places as: the city of Vladivostok itself, its famous fleet, the city port, this is the Golden Bay located near the city, this is a beautiful city cable-stayed bridge over the Golden Horn Bay, the Egersheld Lighthouse and other objects.
You can read information about each attraction by a special QR code or find any object by GPS coordinates that are written on the label.
In general, the label resembles the cover of a magazine or a tourist brochure, with a large title and headlines, with an iconic view depicted.
The label is designed in such a way that it is easy to continue the series with a new variety without changing the structure and without departing from the general recognition.
- Agency/Creative: Vizhu Design
- Article Title: Brand Design for 25 Brewery – Vladivostok
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Ekaterinburg
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Can
- Substrate: Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: beer, craftbeer
Art Direction & Design: Vizhu Design