Background
As the global population is projected to reach 9.7 billion by 2050, ensuring access to nutritious food, particularly essential proteins, has become an urgent global priority. This challenge is intensified by limited agricultural land, calling for groundbreaking solutions to secure food sources for future generations. Eyvi, a leader in Recirculating Aquaculture Systems (RAS), offers a sustainable, land-efficient approach to producing high-quality protein while conserving resources and minimising environmental impact.

Challenge
The demand for sustainable protein production methods has never been higher. The primary challenge lies in developing an efficient, eco-friendly process that uses minimal land and water resources while safeguarding animal welfare and optimising production. Eyvi needed a brand identity reflecting its innovative solutions and aligning with its mission to meet these challenges head-on.

Solution
KIND developed Eyvi’s brand identity around its position as a world leader in turn-key landbased RAS and seawater Flow-through systems, emphasising Eyvi’s commitment to efficient, healthy food production. Whether RAS or Flow-through, Eyvi’s technology is designed to focus on animal welfare, ensuring solutions that benefit both people and the planet. Eyvi’s turn-key solutions encompass pre-development, complete design/engineering, and project execution, setting new standards in sustainable aquaculture.

Technology

1. RAS Technology
RAS is a highly energy-efficient, closed-loop system continuously recirculates water to conserve resources and limit environmental impact. This system provides complete control over the biological environment, enhancing the health and quality of the fish while using significantly less water and land than traditional protein sources.

2. FTS Technology
Eyvi’s Flow-through System (FTS) utilises natural water sources, directing water through fish tanks before treating and safely discharging it back into the environment. This system supports land-based salmon production and contributes to a balanced ecosystem.

3. By-product Management
Eyvi’s freshwater RAS transforms all fish production by-products into valuable resources, such as high-quality fertilisers tailored for agriculture and eco-friendly markets.

Slogan and Narrative

“Generating More with Less”
Eyvi’s technology leverages less water, feed, and arable land to generate sustainable protein sources. For example, producing 1kg of fish requires 109,000 times less land than 1kg of beef, making fish a more sustainable alternative to traditional protein sources.

Generating Healthier Systems, Products, and Profits

Less Water
Less Feed
Less Land
Less Emissions

Emotional Narratives

Generative Generation
Today, we are the first generation to witness the effects of climate change and the last with a chance to address it. Eyvi believes in a collaborative approach with nature to produce more with less, ushering in a sustainable future.

Regenerative Revolution
Eyvi’s advanced RAS technology leads a Regenerative Revolution, emphasising circularity and sustainability. By learning from nature, Eyvi is helping shape a future where food production is both efficient and environmentally conscious.

Through its commitment to sustainable solutions, Eyvi is not just a technology provider; it’s a force for change, enabling a healthier, more resilient food system for generations to come.