Brand Design and Packaging for Done Bodycare by For Brands Studio
DONE is a new cosmetic brand for active people, offering unisex products designed specifically for skin that sweats.
100% vegan, boosted with natural, clean ingredients the skin needs extra after physical activity. The products are lightweight & super fresh. Only pure essential oils are used to scent the products. No synthetic perfumes. No harsh & suspect chemicals.
The entire packaging comes in matt-white finish. It’s compact, light & clean. Bottles & tubes are made from a BPA-free sugarcane BIO-polymer, which is 100% recyclable & its production process is Carbon Footprint negative.
Utilising a playful sport-lines illustrations which pair well with the simple, straightforward copy, bring a minimalistic look & unique story to the packaging. All the green accents, including caps, identify the first, signature fragrance line: mint + bergamot + rosemary. Simple icons on the back bring a further sense of transparency and emphasise the most important values of the products.
The overall effect is an out of category approach to “natural skincare” branding.
- Design Agency: For brands
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Brand Design and Packaging for Done Bodycare by For Brands Studio
- Brand / Project Name: Done. Sports Bodycare.
- Strategic Deliverables: Research / Insight, Brand Naming, Brand World, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Branding, Brand Creation
- Location: Poland
- Market Country: Multiple Countries
- Market Region: Global
- Product Category: Health & Beauty
- Consumer Packaging Format: Bottle, Tube
- Consumer Substrate / Material: Plastic