It was a great honor for me to create the brand design and packaging design for such a new and innovative brand. The challenge was to explain a product and get the consumer excited about something that had never existed before, especially in the German-speaking world, but also in its effect all over the world! So, what is Scooper? What can Scooper do? In short, what is its benefit and effect?
Scooper Energy is a completely new form of energy booster. Small pouches filled with 40 mg of caffeine, extracted from real coffee beans, without sugar and with natural flavors. 100% Caffeine + 100% Freshness + 100% Sugarfree = 0% Bullshit!
In addition, it was necessary to take away possible prejudices regarding tobacco-like products and in turn to inspire for an energy kick product far away from brands like Red Bull, additionally also the dosage form is unknown.
Away from all the sugary and caloric common energy drinks, towards something completely new. The design reflects characteristics such as: powerful, fast, innovative, modern, cool, refreshing, awake, aesthetic. Strong, eye-catching bright colors, paired with a modern clean font and the Kong as brand hero, altogether form a branding that is recognizable! It stands for power, speed and courage with cheeky sophistication.
The investors in the TV show „Die Höhle der Löwen“ also found this to be the case. Because they were inspired and believe in the innovation Scooper and a deal was closed.
I had incredible fun and was additionally enriching to develop the branding Scooper and to accompany the founders on their journey until today.
Many projects have already been created in the course of the launch and now it‘s time to convince and inspire you too!
- Agency/Creative: Daniela Merkel Design
- Article Title: Brand Design and Packaging Design for Scooper Energy
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Düsseldorf
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Plastic, Pulp Carton
- Industry: Food/Beverage
- Keywords: packaging design, brand design, corporate design
Designer: Daniela Merkel
Photographer: Elisa Biscotti