Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market

Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market

Sophia Georgopoulou | Design – Meet Sweet / Fit Range

“Meet Sweet, the small-scale brand of hand-crafted, high-quality biscuits from China that became originally known through their Classic Range, now introduce a new, exciting line.
Meet Sweet Fit Range comprises 5 new flavours, all with a certain health twist. For this Range, the brands’ mascots, the Bunny and the Bear play a leading role on the packaging. Adding to the fitness orientation of the Range, the characters are depicted in various activities. In line with the design tenets of the original Classic Range, the boxes of the Fit Range also use the “rainbow” as a main part of the visuals. The Fit Range now completes the offerings of the Meet Sweet brand, making sure that there is something for everyone to love and enjoy.

CREDIT

  • Design Agency: Sophia Georgopoulou | Design
  • Organisation/Project Type: Freelance Commercial / Published
  • Article Title: Brand Creation for High-Quality Biscuits with a Health Twist for Chinese Market
  • Brand / Project Name: Meet Sweet / Fit Range
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: China
  • Market Region: Asia
  • Product Category: Bakery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton
  • Extra: Client: Chen Xiaoyu
    Concept, Design & Illustrations: Sophia Georgopoulou
    Copy: Konstantinos Kontinos
    3D renderings: Costis Papatheodorou
    3D renderings:Bakery

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