Hugo zapata – tio pepe
“González Byass presents Tío Pepe en Rama 2018, a sherry gem of limited production that comes, like every year, in spring, the season in which the flor veil of yeast is more active and floods the cellar with life. And it is also in spring when Antonio Flores, top winemaker and master blender at González Byass, breaks the stillness of the cask with his venencia to uncover a sherry that, year after year, surprises the whole world.Chalk, the cellar and long hours of pondering have resulted in the uncovering of 60 casks in which time seems to have stopped: from them emerges Tío Pepe en Rama. The centennial La Constancia wineries have guarded, perfectly, these Tío Pepe barrels, protecting them from the intense eastward wind of the now distant summer. The cold winter has made the veil of the flor wrap the sherry more warmly than ever; now spring offers a flagrant, intense, bright, saline, clean Tío Pepe en Rama.Tío Pepe en Rama 2018 has a pale-yellow colour with olive-green and gold reflections. The nose is aromatic and very elegant, with a distinctive touch of the ‘flor’ yeast. It displays a singular aroma of almond, typical of the variety Palomino Fino. Fresh, complex and expressive, but –above all– alive and wild. It is the perfect pairing for fish, seafood, cheese, white meats and, of course, tapas.
CREDIT
- Agency/Creative: hugo zapata
- Article Title: Brand Creation for 60 Casks Yearly Spring Limited Edition 2018
- Organisation/Entity: Agency Concept / Non Published
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Format: Bottle
- Substrate: Glass