Q+H London – Rokit Pods
Rokit make fabulous superfood drinks with organic, healthy ingredients. Their range of teas and coffees are delivered in a convenient ‘Nespresso’ compatible pod – so there’s no mess and it’s quick and easy! We were approached to rebrand and create a brand world with new packaging for this exciting start-up. The first steps were to really understand the drinks and how they make you feel, and to find out who the target market is. Our team identified that a key part of the brand audience are ‘independent spirits’ ie they know what they want in life and choose their own way. The new brand had to reflect this. In developing the logo itself, we took the bones of what the client had created and simplified it to make the logo stronger, purposeful and unique.