Brand Creation and Packaging Design for Australian Distillery

Peculiar Familia – Never Never Distilling Co.

“Brought on to create the brand from its inception, we were responsible for the creative direction of the project, from branding through to packaging and web design. The focus of the brand identity was to meld the narratives of J. M. Barrie’s ‘Lost Boys’, with the sprawling landscapes of Henry Lawson’s poem, ‘The Never-Never Country’ – equal parts romanticism, mystery and adventure. We commissioned artist Kerri Wright to create a custom linoprint of South Australia’s Southern Fleurieu region for the label, and through original bottle selection, the selective use of illustration and colour, we aimed to create a brand and package that sits apart from the crowded domestic sector, with a real sense of individuality.”