Elmwood – Jet.com Uniquely J
“ With the rise of e-shopping, own label no longer lives solely on shelf. Instead, it lives in a complex and fluid digital world. Walmart-owned e-tailer Jet.com had to think outside the box…
Many private brands are built around the traditional equation of acceptable quality at lower prices. But Jet.com’s urban millennial shoppers expect more. They want products that consistently deliver moments of surprise and delight.
With Jet.com’s Uniquely J, we had to think beyond the retail environment to deliver moments of Wow! across the entire consumer journey. The range is fun, unexpected and memorable, designed to prompt conversations and sharing.”
CREDIT
- Agency/Creative: Elmwood
- Article Title: Brand Creation and Delight in a Digital World for Walmart-Owned E-tailer Jet.com
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: North America
- Format: Bottle, Bowl, Jar, Pouch
- Substrate: Glass, Plastic, Pulp Carton
- Industry: Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
