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Brand Center Curaprox Create Rebranding and Reduction in Plastic Secondary for Toothpaste Packaging

Brand Center Curaprox Create Rebranding and Reduction in Plastic Secondary for Toothpaste Packaging

The challenge was to design a new carton packaging for our whitening toothpaste brand: Be You. The former packaging made out of transparent acrylic was experiencing a decline on-demand in some markets due to its overuse of plastic in the external packaging. The new packaging made out of carton has a window which allows touching the tube since the haptic has always been a highlight of the Brand BeYou. The rebranding of the packaging uses a lively colour palette and the fun lifestyle design elements that have characterized the brand.

CREDIT

  • Agency/Creative: Brand Center Curaprox ( Curaden AG )
  • Article Title: Brand Center Curaprox Create Rebranding and Reduction in Plastic Secondary for Toothpaste Packaging
  • Organisation/Entity: In-house, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Switzerland
  • Market Region: Multiple Regions
  • Project Deliverables: Brand Identity, Brand Redesign, Brand Strategy, Branding, Identity System, Packaging Design, Photography, Product Naming, Rebranding
  • Format: Box, Tube
  • Substrate: Plastic, Pulp Carton

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