Brand and Packing Ciranda

Brand and Packing Ciranda

Abio Design Studio Lab – Ciranda

Ciranda’s farofa is produced with natural and special ingredients. The recipes bring back the ancient process of farofa making, mixed with contemporary flavours. Ciranda is as special as a family circular dance. Ciranda is a sieve which separates the best grains from the flour. Naming, visual identity and packaging were developed in this project. The illustrations show brazilian women from colonial times mixing exotic, colonizer-brought delicacies. The package brings together a modernist theme from post colonial Brazil artists with a contemporary, cleaner, pictorial aesthetic.

CREDIT

  • Design Agency:  Abio Design Studio Lab
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand and Packing Ciranda
  • Brand / Project Name: Ciranda
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: Africa
  • Product Category: Condiments, Cupboard Food
  • Consumer Packaging Format: Bag, Flow-Pack, Pouch
  • Consumer Substrate / Material: Plastic

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