Abio Design Studio Lab – Ciranda
Ciranda’s farofa is produced with natural and special ingredients. The recipes bring back the ancient process of farofa making, mixed with contemporary flavours. Ciranda is as special as a family circular dance. Ciranda is a sieve which separates the best grains from the flour. Naming, visual identity and packaging were developed in this project. The illustrations show brazilian women from colonial times mixing exotic, colonizer-brought delicacies. The package brings together a modernist theme from post colonial Brazil artists with a contemporary, cleaner, pictorial aesthetic.
CREDIT
- Agency/Creative: Abio Design Studio Lab
- Article Title: Brand and Packing Ciranda
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: Africa
- Format: Bag, Flow-Pack, Pouch
- Substrate: Plastic
