YURIKA CREATIVE, LLC – SATYA Cold Pressed Juice

“Consumer Brand Identity & Packaging System Design for a Cold-pressed Juicer that passionately combines Eastern & Western methods.

A quirky and soulful cold press juicer from Philadelphia, came to Yurika Creative to brand their line of healthy beverages. “Satya” is the Sanskrit word for truth. As great and meaningful name as it were, the word “Satya” sounded too esoteric to the contemporary American consumer. Hence, there was a need for a hard-working logo that could convey Satya’s essence in its purest form. I’ve designed a strong symbol that is based on two juice drops coming together to form a letter “S”. This bold iconic shorthand instantly communicates the energy and life-transforming qualities of Satya brand. It also suggests a life lived in perfect balance.

In addition to the brand identity, I’ve developed an elegant and distinctive packaging system. Its design is both modern and timeless, western and eastern, thus suggesting that Satya Juice is superior because it combines the best qualities and methods coming from both worlds.”