SomeOne Sydney –  Fruits & Roots

The brief was clear. Unapologetically challenge taste barriers associated with vegetable juice, and deliver a brand that disrupts the fruit juice category.

Introducing Fruits and Roots.The perfect balance of taste and nutrition. Carefully curated combinations of both fruits and veggies — because why have one without the other? Each are pretty good in their own way, but it’s only through their combination that we get an altogether better juice.

SomeOne evolved the concept, developed the brand strategy and identity, and designed the packaging range for the initial 3 flavours (plus more to come soon…).

A combination of illustration and photography forms each of our flavours and becomes the focal point of the packaging.

Pairing these combinations with bold colour divides, a quirky typographic style and tone of voice, and illustrations that hero our ingredients — all work together to deliver a distinct, inventive and quirky personality — a narrative of the journey behind the juices. And an all together better product, that’s deliciously unexpected.