Brand and Packaging For a New Distillery
Backwoods Distilling Co is passionate about handcrafting a uniquely Australian whisky that reflects the flavours of the Victorian High Country region. They are inspired by the traditional processes of distilling yet aim to push the boundaries to create innovative whisky experiences.
Wiltshire Creative designed these labels to express the traditional, handcrafted processes, combined with contemporary elements to reflect the high quality of their products. Backwoods wanted their logo to be bold, with a consistent design across the range. The addition of the high-build screen over their logo and product names allowed us to create a subtle hierarchy of messaging.
The branding is really brought to life by the incredible print job done by MCC in Melbourne.
- Design Agency: Wiltshire Creative
- Organisation/Project Type: Freelance, Published Commercial Design
- Article Title: Brand and Packaging For a New Distillery
- Brand / Project Name: Backwoods Distilling Co
- Strategic Deliverables: Research / Insight, Tone of Voice
- Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design
- Location: Australia
- Market Country: Australia
- Market Region: Multiple Regions
- Product Category: Spirits
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass Bottle