Backwoods Distilling Co is passionate about handcrafting a uniquely Australian whisky that reflects the flavours of the Victorian High Country region. They are inspired by the traditional processes of distilling yet aim to push the boundaries to create innovative whisky experiences.
Wiltshire Creative designed these labels to express the traditional, handcrafted processes, combined with contemporary elements to reflect the high quality of their products. Backwoods wanted their logo to be bold, with a consistent design across the range. The addition of the high-build screen over their logo and product names allowed us to create a subtle hierarchy of messaging.
The branding is really brought to life by the incredible print job done by MCC in Melbourne.
- Agency/Creative: Wiltshire Creative
- Article Title: Brand and Packaging For a New Distillery
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Identity System, Packaging Design, Photography, Research, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle