Double D Creative – The King’s Deli Crisps
The Brief was to create an original brand of crisps with a distinctly British feel to appeal to the export market. The Client, Smylies is a family run business who specialise in the consolidation and export of British food and drink. This idea was born following requests from their clients for a superior, quality tasting crisp with a long enough shelf life for the export market due to long-distance shipping. A simple white background featuring top down images contrasting with vibrant, flavour-specific colours was agreed upon for the final packaging. We also took the time to photograph each flavour of crisp to give the customer an accurate depiction on the pack. What you see is what you get.