Pure Flame Candles: Designed to create better products for a better tomorrow. Only the purest and most environmentally-friendly materials are selected for brand family products. The main inspiration and creative power, is the finest luxury fragrance and natural rapeseed wax, which is renewable resource of nature. A
cheerful play of fresh, delicate scents and vibrant colors, radiates freedom, happiness and perfection. Entices the joy of life in this moment. Just imagine the color and odor of your precious moment.

The Client: UAB Jakelis is a family owned business from Lithuania which has been in the candle business for decades, passing the knowledge from one generation to other. The vision was to step out of the comfort zone and create something completely new, something special. A strong luxury brand with quality products with a drive towards taking a share of this niche market.

The Objective: Design a brand system that has a modern yet minimalist style with a twist of elegance and sophistication to it, seeing as it’s also a part of ‘home décor’ it’s important that the packaging as well as the product would reflect it. One brand, 4 lines ( Adore, Du Vin, Deluxe and Naked). Each of which has it’s own characteristics and touch of it’s own uniqueness to it. However, it was of an essence, to have them all bond together as one.

The Solution: Identity was designed first followed up with packaging design. Details of the system were used in the packaging, in order to give a bit more distinction including highlights in spot UV and embossing. Soft touch was used, to mimic the female softness.
Since this product is focused mostly towards female market, the colors that were chosen are softer and somewhat more compelling. ‘Deluxe’ is the most luxury item on the market. The best printing techniques were used, such as; metallic embossing, gold foil, 3d UV-lacquer just to name a few. To make it stand out and really catch the attention.