Pasaporte Studio – Oxenta. Premium Coffee
We gave Oxapampa’s premium coffee a voice.
Oxenta is a premium coffee brand harvested by hand in the district of Oxapampa, in the department of Pasco, Peru. Characterized by having a score higher than 80, which turns it into a special coffee. We started the research of the brand travelling to the coffee farms in Oxapampa to learn more about the cultivation process and the people who work daily to deliver the best quality of grains.
In Oxapampa we discovered the history of the coffee and the local people, among them were the Yanesha, an ancestral culture that inhabited the area for centuries, they took advantage of the benefits of the place to produce all kinds of food and drinks that are consumed nowadays daily in all of Peru and the world.
We relied on iconography and pictograms from Yanesha cultura to build the identity of Oxenta, from the typography to the elements that support the brand.
CREDIT
- Agency/Creative: Pasaporte Studio
- Article Title: Brand and Packaging Design for Premium Coffee from Oxapampa, Peru
- Organisation/Entity: Agency Concept, Non Published
- Project Type: Packaging
- Agency/Creative Country: Peru
- Market Region: South America
- Format: Pouch
- Substrate: Plastic, Pulp Paper
