Luko Designs – O’o Hawaii Skincare
O’o Hawaii is a premium skincare brand which provides upscale consumers with a luxury, organic, and therapeutic integrative beauty and supplement line made from Hawaiian superfoods that leverage the brand of Hawaii and focus on beauty from the inside out. The bird-related product names stem from the brand’s reference to ōʻō, an extinct bird that once populated Hawaii. Since Elements of Chinese and holistic medicine as well as Ayurveda were to be leveraged throughout the concept and brand, Luko Designs created an unusual, fasceted and colorful packaging inspired by Japanese origami (helping O’o Hawaii appeal to the Japanese market as well as US). The O’o Hawaii Brand itself is modern and simplistic in its essence, allowing it to stand out against the intricate and information-heavy packaging.
CREDIT
- Agency/Creative: Luko Designs
- Article Title: Brand and Packaging Design for Organic Skincare Company from Hawaii
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Jar
- Substrate: Glass, Pulp Carton
