Brand and Packaging Design for One Eight Distilling

Brand and Packaging Design for One Eight Distilling

Thoroughbred Spirits – District Made Brand Development

 Tasked with rejuvenating an existing brand to incorporate a growing portfolio, we moved in a new direction entirely focused on what it meant to be “District Made”.Pulling inspiration from its surroundings, the custom bottle and package design for District Made is a love affair with Ivy City and a tribute to D.C. as a whole. To celebrate the story of the district and bring it to life, every aspect of the bottle was customized. As a result of the brand redesign, our client experienced increased brand awareness and acquired new market share. The brand is now set to introduce six new SKUs in addition to the five originally planned for the portfolio.UNIQUE TO THIS BRAND:Custom Bottle Shape – Octagonal custom bottle representative of columns throughout D.C. and D.C. monumentsCustom Bottle Embossing – D.C. flag embossed on sides of bottleCustom Map Design – Map of Ivy City specially-designed and blind embossed onto black label and under shrink wrapBartender-Friendly Shrink Wrap – Vertical zip tear tab on back of shrink wrap enables quick and easy removal for bartenders and reveals SKU-specific label for clear identification going forwardDie-Cut Reveal – Die-cut in center of front label exposes gold-lined, illustrated map of D.C. printed on inside of back labelPrint Finishes – Label includes blind deboss, blind emboss, foil, and spot varnish finishesADDITIONAL THOROUGHBRED SCOPE:One Eight Distilling (District Made) had a desire to take their company to the next level and engaged Thoroughbred Spirits to analyze the business and determine their strategic path forward. Once Thoroughbred Spirits put the market and financial plans in place, the most important next step was to give the products a cohesive and meaningful brand story and design to take to market.

CREDIT

  • Design Agency: Thoroughbred Spirits
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand and Packaging Design for One Eight Distilling
  • Brand / Project Name: District Made Brand Development
  • External Design Credits: Paul Piper, photographer
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: Multiple Regions
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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