After suffering years of digestive pain, Marina, Nurture Me Nature’s founder, wanted to create a healthy product that would make her stomach, and her tastebuds, feel happy. So she started the world’s first and only company making organic, paleo, nut and gluten free, seed-based baking mixes.
Using custom hand-drawn illustrations, we created a light-hearted, nature-focused scene that feels healthful and optimistic. We chose soft watercolor washes to add texture and convey a sense of homemade warmth.
Custom typography was developed to give the brand personality and an approachable feel. Rather than clutter the pack with violators, we chose to highlight product benefits in the leaves of trees for a clean, harmonious look.
CREDIT
- Agency/Creative: Riser
- Article Title: Brand and Packaging Design for Nurture Me Nature Baking Mixes
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
