Brand and Packaging Design for New Type of Card Game With a Fantasy Twist
ELEMIES is a new type of card game. A poker spin-off with a Fantasy twist. We created a Universe based on the concept of the 4 Classic Elements and embarked on an exploratory journey through it. It all started by studying the way traditional cards are designed, in order to improve and enrich the Gaming Experience through our research.
We designed our cards to maintain the classic features of a deck, emphasizing the marking and the way it appears, so it would be easy to see all cards when you have to hold many of them in your hand. Clear symbols with distinctive colors and a brand new custom typography were the tools to achieve it.
Then we divided our Universe into its fundamental elements, whose Legends unfolded throughout the game. The world of FIRE was inspired by Mad Max alike dystopias, Tarantino movies, and Hard Rock. WATER sprang through the stories of Jules Vern and the depths of Steampunk culture. The AIR Kingdom is governed by Spirituality and energy flows. EARTH took shape from the power released by Tectonic movements and Sonic waves.
The four Clans are in constant conflict to control absolute power. No one remembers which one started it, but we all know it never finished. Every part of the game, the branding, the pips, the card images, the custom fonts, and the packaging, have been created and designed from scratch.
We wanted to create a luxurious case, which reminiscent of a crypt, in order to give a sense of mystery to the whole experience. A coin, as a part of the game, comes to seal and close the box.
The package contains a deck of 60 cards, illustrated game instructions, and a coin. The outer shell closes and opens with stability, using magnets that hold the coin in place too. The information and illustrations outside of the box are printed with gold foil.
In the end, all these creative ingredients were mixed to bring out the Legend through an impressive Cinematic trailer. that was used for the promotion of the game.
- Agency/Creative: Abnormal Studio
- Project Type: Packaging
- Organisation / Project Status: Agency, Published Commercial Design
- Location: Greece
- Article Title: Brand and Packaging Design for New Type of Card Game With a Fantasy Twist
- Market Region: Multiple Regions
- Project Deliverables: Brand Advertising, Brand Creation, Brand Experience, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Industrial Design, Packaging Design, Photography, Product Architecture, Research, Retail Brand Design, Tone of Voice
- Format: Box, Case
- Substrate: Pulp Carton