Non-biased Skincare Made For Men In Nature

A story of two men of nature who didn’t compromise with charcoal and women’s skincare:

Matural is brought to light by a pair of mature men, Rajat Arora and Haroop Sood, who envision the next generation of men to be more inclined to take a conscious decision about themselves, their doings, their consumption and their usage.

Matural stands to bring men to a standpoint where they can see the clear difference between the usage of harmful toxins and natural ingredients in their bodies. This is further exerted by the introduction of first-in-line natural skincare products for effective grooming, carrying the target audience of men which spans from as young as 15 years to as old as 60 years.

Men, in general, pass on habits through generations and that is an opportunity that Matural would like to ride on to stay close to the male community in every step of their struggles, successes and failures. Matural grows to become a “Friend” for everyone, who stays, no matter the circumstance.

We envisioned this thought from the founders and characterised it into a brand identity that spoke boldly to men. Clear, distinct and clutter-less branding which communicated well. The packaging reflected exactly what we wanted it to – that is natural and for-men. It was received well by the customers who wanted a difference in attitude and the way cosmetics are treated in the male washroom. The thought-over branding helped us edge the gap and build something that the customers would love and cherish.