Brand and Packaging Design for Luxury Milk Bar in New Zealand

Liam Foster Design – New Zealand Milk Bar

Brand identity design for a milk bar in New Zealand, serving a variety of locally produced organic dairy products. They offer a range of organic milks, milk powders and yoghurts in traditional glass bottles in an aim to add to the premium retail experience. They were looking to create a brand that feels both luxury and organic, while also giving a slightly vintage impression. I created a logo design with alternative lockups for various collateral, as well as bottle packaging, price list and business card design. The use of stars throughout the brand are a reference to the New Zealand flag, while also reinforcing the idea of a premium product.