Brand and Packaging Design for Little Leaf Organic Baby Food

Golden Gate – Little Leaf Organic Babyfood

Good taste can be learned.Task: Development of a packaging for organic baby food, which asserts itself in the complex and highly competitive environment of the FMCG refrigerated shelves.Idea: A packaging that shows not only “childishly funny” what’s in it, but also what the product can do: it gets the good taste of the little people started – with the brand initials “LL” as a little tootsies.Solution: Consistent content and visual reduction by focusing on emotionalizing and brand-building Little Leaf characters. More awareness and differentiation of the range in the “visual porridge” of the refrigerated shelf by building a „gang of little rascals” of flavors. Conscious abandonment of environmentally damaging plastic-aluminum-suckies through the use of paper composite, the most sustainable packaging to date that complies with the high pressure of the HPP process.