Brand and Packaging Design for Indian Vegetarian Food Company The Everyday Bowl

Brand and Packaging Design for Indian Vegetarian Food Company The Everyday Bowl

The Everyday Bowl is an Indian vegetarian food company that focuses on a variety of typical and regional dishes. We used as a basis for the symbol a geometric part that resembles the flag of your country, a vibrant, cheerful palette that refers to the climate and the product sold. We made a kind of union of two typographies for the main part forming something hybrid. The Pattern was all designed for the packaging, referring to the vegetarian universe with vegetables, leaves, seeds and we closed with a cheerful, vibrant brand that brings a seriousness in its positioning.

The concept for the delivery service is to have subscription services also. So if someone wants a healthy Lunch everyday for 1 month then we will cater to that. We will serve different meals everday and the whole menu will be fresh and healthy. The idea is to have 1 fresh & healthy bowl every single day. And also have a bowl that wont taste the same as any of the previous bowls. Therefore having the Everyday Bowl.

The Everyday Bowl will have 2 revenue streams. Instant delivery via online partners (Swiggy & Zomato) and long term subsription plans (1 week, 1 month, 3 months, 6 months). Our Goal is to offer delicious and healthy meals for Lunch & Dinner from multiple different cuisines like Indian, Middle Eastern, Southeast Asian & Continental.

We combine recipes from around the world and add low fat dressings and sauces to all our meals. This makes them super healthy but also prevents them from being dry, something our competitors have not figured out yet. We don’t use any Mayonaise in our meals like a lot of others. Our huge menu from all around the world means you can try every dish on the menu and it will be a different flavour profile – Indian, Continental, Middle Eastern, Southeast Asian and more to come.

CREDIT

  • Agency/Creative: Martins Creation Studio
  • Article Title: Brand and Packaging Design for Indian Vegetarian Food Company The Everyday Bowl
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Martins Creation Studio
  • Market Region: South America
  • Project Deliverables: Brand Identity
  • Industry: Food/Beverage
  • Keywords: bowl Food India Logo Design natural Packaging salad vegetables Vegetarian visual identity

  • Credits:
    Graphic Designer: Diogo Martins

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