Originating from a deep-rooted passion for environmental stewardship, Green Vision Eco Organics stands as a remarkable brand committed to restoring and rejuvenating farming systems and practices. Collaborating closely with local agriculture and farmers, our mission revolves around giving back to nature, ensuring a sustainable and thriving future for all.
The GreenVision logo is a combination of the triskele and the tree of life – an observation of the fractals and patterns present in the micro and macro phenomenon of nature. It is framed by the four cardinal points, that represent the spread of seeds of thought.
The characters of the nature spirits add an illustrated element to the brand language. These represent the Yin and Yang of nature and its mystical quality.One represents the self aware grandeur of nature and its pulsating energy which manifests in the waves, ebb and flow of the different parts of the illustration. It balances the hard, soft, animated and non animated parts of nature together as a unified ecosystem. The other is the mysterious and multilayered quality of nature that unfolds slowly. It branches outward to show the interconnectedness and abundance of the earth. Draped in the night sky and lush greenery, it reminds one of the deep rainforests and undiscovered parts of the universe where only the consciousness has traveled.
The motive behind using these elements together is to thoughtfully layer the brand language of Green Vision for the viewer to appreciate the slowness, abundance and joy of nurturing biodiversity, growth and mindful living.
- Agency/Creative: Vandev
- Article Title: Brand and Packaging Design for GreenVision Eco Organics
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: India
- Agency/Creative City: Panjim, Goa, India
- Market Region: Asia, Europe
- Project Deliverables: Brand Design, Packaging Design
- Format: Pouch
- Substrate: Plastic, Pulp Paper
- Industry: Agriculture
- Keywords: gardening, agriculture, compost, nature, organic, planting
Design Direction: Jaspreet Matharu