Brand and Packaging Design for Flavorz*

Brand and Packaging Design for Flavorz*

Brands arise to offer products or services that help our day to day be more practical, pleasant, productive and why not, tasty!

Food restriction and an unconditional passion for pizza, were the ingredients that Flávia and Otávio used to create Flavroz*, a brand that works exclusively with handmade protein pizzas, flourless and chicken based. What initially appeared as a solution to make the diet more tasty and minimize the fear of continuing to eat pizza without having to worry about blood sugar, little by little became a business opportunity. Healthy pizza for everyone.

In some cases, healthy food is seen as tasteless and restricted to niche public, such as athletes, people who have restrictive diet by choice or by medical and nutritional conditions. And the goal of Flavorz* is to reach all these audiences, offering a product that combines health and flavor.

With this challenge established, one of the first steps was to work directly the flavor attribute. We named the brand Flavorz* to create this relationship between brand, product and experience. The asterisk that accompanies the name is the graphic symbol that carries the other attributes that are inserted in the brand DNA and a way to say that Flavorz* is flavor and much more.

The packaging and communication use an apartment and simplistic aesthetic, but super vibrant and fun due to its vibrant color palette. The information highlighted on the packaging were worked as stickers, a more irreverent way to highlight important points to the consumer. The result is an identity full of personality, which through its aesthetics and language manages to distance itself from competitors, both in the fit and traditional market, placing itself as a healthy alternative, but also extremely tasty. Flavorz*. Taste and much more!

CREDIT

  • Agency/Creative: Beto Nunes
  • Article Title: Brand and Packaging Design for Flavorz*
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Belo Horizonte
  • Market Region: South America
  • Project Deliverables: Brand Design
  • Industry: Food/Beverage
  • Keywords: brand design, logotype, design, visual identity, packing, logotype

  • Credits:
    Designer: Beto Nunes

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