Sarah Bürvenich – Figlia & Madre
Figlia & Madre embraces long-lasting design and elegance for the modern mother in
everyday life. Clean lines and beautiful Napa leather combine with detailed compartments
to balance design and function. The perfect way to carry baby’s essentials.
The brand identity for Figlia & Madre included design development and visual language
for their online store, art direction and lifestyle photography, packaging, print collateral,
plus a social media concept for Instagram. The swing tags and care instruction cards
are letterpress printed on elegant grey paper stock with a debossed wordmark.
CREDIT
- Agency/Creative: Sarah Bürvenich
- Article Title: Brand and Packaging Design for ‘Figlia & Madre’ Maternity Leather Bags from Melbourne
- Organisation/Entity: Freelance Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Format: Bag
- Substrate: Fabric
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
