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Brand and Packaging Design for Cooper’s Whiskeys by Pavement

Brand and Packaging Design for Cooper’s Whiskeys by Pavement

When Cooperstown Distillery created Cooper’s Whiskeys, they were deemed the finest, smoothest whisky to come from their distinctive line of handcrafted, artisanal spirits. The branding of these whiskeys also needed to reflect the company’s deep appreciation for American history and more than a passing admiration for a local boy made good: author James Fenimore Cooper. The name pays homage to the author, while the gold embossed lettering, deep indigo blue and brick red backgrounds and classic design on each individually numbered bottles speaks to American craftsmanship at its highest levels. This is the debut of a new American classic.

About Cooperstown Distillery: Cooperstown Distillery is the first and only distillery in beautiful Otsego County, home to the iconic National Baseball Hall of Fame Museum. Drawing from the picturesque beauty and celebrated history of the region, it should come as no surprise that our truly unique, hand-crafted spirits are inspired by the literature of James Fenimore Cooper, the beautiful crystal clear waters of our Lake ‘Glimmerglass’ and Cooperstown’s wold famous reputation for honoring excellence. Worthy of carrying the distinguished Cooperstown name, our spirits are made to meet the highest of standards and are now recognized for being among the nation’s very best.

CREDIT

  • Agency/Creative: Pavement
  • Article Title: Brand and Packaging Design for Cooper’s Whiskeys by Pavement
  • Organisation/Entity: Published Work
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States of America
  • Format: Bottle
  • Keywords: WBDS Agency Design Awards 2020/21

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