Azlif – Packaging design for Meraki Coffee Roasters

“Packaging design for Meraki Coffee Roasters.

‘Meraki Coffee Roasters is home to a team of the most dedicated coffee geeks you can find. Coffee is not simply a drink we love, it is an integral part of our lifestyle, conversation, our biggest hobby, and what brought us together. We source, and roast some of the best coffees from around the world, and share them with the people around us. It is our belief that every coffee has a story to tell, and it is our job as coffee professionals to do justice to the remarkable journey every bean embarks before it ends in a delicious cup.’

The main concept for the project to create a design that reflects the brands already existing visual theme while keeping an easy to change labelling system.
The box was pre-printed with red foil stamp with a slight emboss effect.
Left side of the box has coffee roasted details while right side has takes up the brewing methods info from the label.
Three colours were chosen to identify three different coffee regions and each label is designed with the relevant information about the origin of the coffee.
The labels are printed as stickers with three different colours.
The box also gets a hand made touch with roasters signature and finger prints.