Kiwi Garden – Coffee Roaster / Tea Selection is a series of coffees and teas from different regions of the world. The goal was to create a brand identyfication and a characteristic, colorful, easy-to-read, optimistic packaging layout that would easily attract attention and above all (like every other brands on the market) will be recognizable.
The brand name was imposed by the client, so birds naturally became the leitmotif of the brand and packaging. We used the same geometric shapes and colors repeated on each package to create a different pattern. At the same time it allowed us to maintain a characteristic graphic line. Each illustration is a bird living in a given region, or our artistic vision of them. On the front of the package, next to the name of the region, we will also find a short description that will help to choose the variety of coffee you are interested in.
We choose tubes as the cheapest and most durable solution. In the future, design assumes transferring the layout to other shapes and capacity of packaging.
The brand is aimed at all coffee lovers who want to know the differences in the flavors of specific regions. Each coffee is a single from a specially selected plantation and roasted in a small manufacture in Lodz (Poland). The series includes both espresso coffees and alternatives, 100% Arabica and 100% Robusta. At the moment, under the Kiwi Garden brand, we can find 15 coffees, 6 teas, fruit infusion and chocolate. It is planned to constantly expand and change the assortment.
- Agency/Creative: Punkt Widzenia (Point of View)
- Article Title: Brand and Packaging Design for Coffee Roaster and Tea Selection Product Range
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Lodz
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Graphic Design, Packaging Design, Packaging Guidelines
- Format: Tube
- Substrate: Metal, Pulp Paper
- Industry: Food/Beverage
- Keywords: Coffee Tea
Designer: Punkt Widzenia