Abracadabra – Cardeal Foods
Cardeal is a small food business that innovates by offering cashew nuts sweets and cookies. The packages were made to, at first sign, show culture, inside and outside. It’s culture to see, to feel, to eat. Mixing culture and handwork, we chose embroidery as a visual language. The packages illustrations were drawn on fabric and embroidery manually, one by one, by the creation team, emotionally involved and interested in learning the artisanal techniques. The goal is to thrill. The handworks allow to remember stories and perpetuate a tradition. It’s the handmade delicacy and the contemporary together. The packages present three languages, allowing the product to cross borders.