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Brand and Packaging Design for Bakery

Brand and Packaging Design for Bakery

Asprey Creative – Irrewarra Sourdough

Irrewarra is a successful bakery in regional Victoria, Australia with a huge following, genuine heritage and, when they approached us, a clear need for a prouder, more confident brand strategy.

We took a holistic approach to reinventing Irrewarra’s brand and packaging. We improved the brand’s expression by simplifying and modernising messaging across all their touchpoints. We reinterpreted the brand mark without detracting from its heritage, consolidated brand expression across secondary product ranges and refined brand language to tell a more engaging story of quality ingredients and pride of place.

CREDIT

  • Design Agency: Asprey Creative
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand and Packaging Design for Bakery
  • Brand / Project Name: Irrewarra Sourdough
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Tone of Voice
  • Design Deliverables: Consumer Rebranding, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
  • Location: Australia
  • Market Country: Australia
  • Market Region: Oceania
  • Product Category: Bakery
  • Consumer Packaging Format: Bag, Sleeve
  • Consumer Substrate / Material: Plastic, Pulp Paper

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