Brand and Packaging Design for a Patagonian Cider

Brand and Packaging Design for a Patagonian Cider

Grupo Berro – Pehuenia

Based on the success of Argentinian cider 1888, Saenz Briones hired Grupo Berro to develop the branding and packaging design of Pehuenia.Leveraged in a market that opened the doors to the consumption of cider, presenting a new brand that offers an artisan product of excellent quality is a great opportunity.Pehuenia launched in the market with five novel proposals: Sweet Cider, Dry Cider, Cinnamon, Ginger and Cardamom & Cucumber.

CREDIT

  • Agency/Creative: Grupo Berro
  • Article Title: Brand and Packaging Design for a Patagonian Cider
  • Organisation/Entity: Agency, Published Commercial Design
  • Agency/Creative Country: Argentina
  • Market Region: South America

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