Brand and Packaging Creation for Sing Gin – Inspired by the Beauty of the Dales

Brand and Packaging Creation for Sing Gin – Inspired by the Beauty of the Dales

Sand Creative – Sing Gin

Sing Gin is a new family-owned gin inspired by the natural beauty of Yorkshire, and elegantly crafted for aesthetes with a taste for the sublime.

Sing Gin, Yorkshire’s first premium grape gin, was conceived and created by gin aficionado and brand owner, Ian Thompson. Ian wanted to create a gin legacy that could pass down the generations of his family and also honour his beloved home county of Yorkshire. Sing gin is distilled from the grape rather than the grain as it delivers a fruitiness and a silky smoothness that grain can’t quite match. Grape was also used to make the world’s very first juniper spirits back in the 13th century.

From still to sip, every drop of Sing Gin reflects the life-affirming power of natural beauty. The natural beauty of Yorkshire in particular. The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired the gin’s elegantly uplifting character and the Sing name.

The beauty continues across the brand identity. Inspired by the local UNESCO world heritage site of the Studley Royal Water Gardens. Sing Gin’s central shape represents a small temple reflected in a tranquil lake. At the top of the temple a gargoyle with botanicals woven into his hair and beard stands guard. The temple has a backdrop of a trees with the botanicals found in Sing Gin growing from the branches. A screen-printed tree-line design wraps continuously around the bottle and uses translucent ink to reflect the qualities of the water in the lake.

CREDIT

  • Design Agency: Sand Creative
  • Organisation/Project Type: Agency Commercial, Published  
  • Article Title: Brand and Packaging Creation for Sing Gin – Inspired by the Beauty of the Dales
  • Brand / Project Name: Sing Gin
  • External Design Credits:  Creative Director - Sean Harvey
    Client - Ian and Richard Thompson
    Photography: Scott Kimble
    Illustration: Alex Machin
  • Production Credits: Screen printed bottle - Saver glass France
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: United Kingdom
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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