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Brand and Package Design for Coffee

Brand and Package Design for Coffee

Tanisha Maheshwari – Blend

The use of recycled paper to build the packaging is what makes it completely environmentally friendly and feasible. Each packaging has a colour to portray the mood that lies in the blend and it has inherited the true sense of instant through the easy and swift ability to use each cup as and when needed. Each box contains twenty cups with a single food based (soluble) film that contains the perfectly blended coffee grains in per unit. Each blend can be set apart by the colour of the lid and the logo system of the word mark and icon.

CREDIT

  • Design Agency: Tanisha Maheshwari
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Brand and Package Design for Coffee
  • Brand / Project Name: Blend
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Product Naming
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Digital Design
  • Location: India
  • Market Country: Multiple Countries
  • Market Region: Asia
  • Product Category: Beverages
  • Consumer Packaging Format: Box, Cup
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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