In the study we thought it would be interesting to design a new brand of beer with the identity of Barcelona.
We look for elements of the city to grant the name and design.
We use the image and name of a species of bird that migrates and always passes through the city called Falciot (swift) . It is a bird dear to people.
For the aesthetics and brand image we rely on the architecture of l’Eixample, a centennial neighborhood and icon of the city. Nothing more emblematic than the mosaic floors of that modernist era.
CREDIT
- Agency/Creative: Bestiola Studio
- Article Title: Brand and line design for new beer cans made in Barcelona
- Organisation/Entity: Freelance, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Naming, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
