Overview
We are excited to collaborate with BRAID-AI, a pioneering company founded by Zachary Saunders, to develop highly impactful motion toolkits specifically tailored to their unique digital needs. This dynamic toolkit is designed to equip BRAID-AI’s internal teams and external partners with a comprehensive suite of ready-to-use motion assets suitable for a wide range of digital applications. By integrating these assets, BRAID-AI will enhance their digital presence and communication strategies with innovative visual elements that are both functional and engaging.

Designs
Our design approach is centered around minimalism and elegance. The primary symbol we’ve crafted features a semi-circle that represents the back of a head along with braids, which resonate with the name BRAID-AI itself. This symbol not only creates a visually striking and memorable mascot for BRAID-AI but also embodies the brand’s essence in a bold and innovative manner. The design combines simplicity with a sophisticated touch, making it versatile for various digital platforms and uses.

Approach

Motion Thinking:
The motion elements are meticulously crafted to evoke specific emotions and enhance user productivity. When designing motion branding, it is crucial to ensure that the motion graphics reflect the brand’s core values and behaviors. Purposeful and intentional motion not only captures attention but also fosters meaningful connections between the brand and its audience. By integrating motion with emotional resonance, we create powerful, no-nonsense connections that reinforce BRAID-AI’s commitment to quality and innovation.

Design Thinking:
Our approach involves using repetitive patterns to accentuate different elements, such as mascots and symbols. We employ various effects like glowing, blurring, and path animations to simulate movement and connection across space. This technique visually represents the dynamic relationships and interactions that BRAID-AI aims to foster. Through these effects, we highlight the seamless connections that the brand aspires to achieve, making the motion graphics both visually appealing and conceptually meaningful.

Connecting the Lines:
Bridging the gap between trust and security is vital for consumers, companies, and governments to identify and establish reliable and secure connections. Our designs utilize repetitive patterns to spotlight trusted entities, distinguishing them with bold, standout graphics amidst stroked shapes. This approach ensures that the visual representation of trust and security is both clear and impactful, reinforcing BRAID-AI’s commitment to creating secure and trustworthy digital experiences.

Illuminating Trust:
To further enhance the visual narrative, we employ glowing effects and other special techniques to reveal data and form symbolic shapes. These elements serve as gateways within the toolkit, offering a cohesive introduction and conclusion for the motion assets. By incorporating these illuminating effects, we create a compelling visual story that not only highlights key aspects of the brand but also engages viewers and reinforces the brand’s message of trust and security.