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Bradda Design Shapes a Future-Ready Identity for Tech6 With Strategic Visual Intelligence

Bradda Design Shapes a Future-Ready Identity for Tech6 With Strategic Visual Intelligence

Tech6 is a Brazilian technology company focused on delivering solutions that enhance operational efficiency. More than just systems, it offers strategic intelligence and versatility to drive results with agility, precision, and clarity.
This new chapter marks a turning point: a living visual system that organizes, translates, and projects the brand into the future.

As the company grew and its solutions diversified, Tech6 needed to consolidate its identity to communicate its value proposition clearly and consistently. The challenge was to align its verbal and visual language to reflect a more mature, structured, and trustworthy Tech6 — while preserving the tech-driven and approachable essence that defines its DNA.

Through our immersion process, we discovered that Tech6’s strength lies in the combination of technical intelligence and human collaboration. The brand acts as a true strategic ally — one that translates complexity into technological solutions that optimize operational efficiency and support clients in achieving solid, sustainable growth.

Guided by the Creator and Caregiver archetypes, we built a brand platform that reflects this balance between innovation, close support, and long-term vision.

Tech6’s voice was designed to reflect its positioning: a specialist, approachable, and reliable brand. Simplify. Connect. Evolve.This is the tagline that summarizes the brand’s purpose — to simplify processes, connect businesses, and drive continuous evolution.

Tech6’s visual universe is born from precision and expands with expression and solidity. Its symbol is built from a hexagon — a shape that directly references the brand’s name — featuring a fluid construction centered on a triangle that represents direction, synthesis, and dynamism. This identity combines visual lightness with structural strength. The logotype balances robustness and versatility, with subtle interventions that reveal the brand’s technological and efficient nature. Every detail reflects a brand that thinks systemically, acts strategically, and expresses itself with consistency.

The visual language expands through vibrant gradients, hexagon-based patterns, and softened-edge elements, bringing versatility and dynamism to every application. These resources reinforce the ideas of efficiency, innovation, and cohesion — creating a living, flexible, and memorable graphic system.

The new system was designed to come alive across various contexts — from internal materials that build team engagement and pride to touchpoints with businesses of all sizes and sectors. As a result, we delivered a strategic brand system that guides, differentiates, and drives growth. Tech6 now presents itself with clarity, consistency, and authority — and adapts with ease while preserving its identity. A brand as intelligent as its solutions.

CREDIT

  • Agency/Creative: Bradda Design
  • Article Title: Bradda Design Shapes a Future-Ready Identity for Tech6 With Strategic Visual Intelligence
  • Organisation/Entity: In-House
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Florianópolis
  • Market Region: South America
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Redesign, Graphic Design
  • Industry: Technology
  • Keywords: #tech6 #rebranding #branding #tec

  • Credits:
    Project Manager: Natalia Favero
    Strategy: Rafaela Sotuyo
    Strategy: Hemelyn Haertel
    Strategy: Letu00edcia Marcondes
    Strategy: Pedro Cizoto
    Design: Lucas Guidi
    Design: Lauro Henn

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