Bracom Mooncake Magic Giftbox 2020 Designed by Bracom Agency
Mid-Autumn Festival, also known as Moon Festival, is a traditional festival celebrated across many Asian countries. The date of celebration falls on the 15th day of the eighth month based on lunar calendar, as known as a full moon day. In Vietnam, it is regarded as a children’s holiday as well.
The mooncake set by Bracom, featuring the enchanting image of the moon, is highly believed to be a valuable present to show our appreciation toward friends and clients for their productive cooperation. The visualization of the autumn moon rising over a tranquil lake reminds us of putting aside the hectic life to enjoy the allure of nature for the present. Thanks to our special materials, colors of the moon can change and sparkle that makes its packaging even more attractive. When putting our mooncake sets together, we can create a beautiful picture. By making a box combination, we can also build up a round table with four chairs surrounding to recall the depiction of a family reunion.
What else? Empty boxes are normally disregarded when all the mooncakes are taken out but we wish to reuse them for even more amazing ideas. Guess what else we can do with them? Lanterns? Let’s see how we transfer this box into something very fun for kids. We invite you to join with us on this wonderful journey to childhood.
- Design Agency: Bracom Agency
- Organisation/Project Type: Agency, Published Self Promotional Design
- Article Title: Bracom Mooncake Magic Giftbox 2020 Designed by Bracom Agency
- Brand / Project Name: Mooncake Magic Giftbox
- External Design Credits: Creative Director: Andy Ho, Graphic Designer: Andy Ho, Thanh Tang, Project Manager: Van Duc Hoa
- Production Credits: Tu Anh Printing Boutique
- Strategic Deliverables: Product Architecture, Brand Strategy
- Design Deliverables: Packaging Design, Brand Identity, Graphic Design
- Location: Vietnam
- Market Country: Vietnam
- Market Region: Asia
- Product Category: Promotional
- Consumer Packaging Format: Box
- Consumer Substrate / Material: Pulp Carton, Pulp Paper, Gold foil, Black foil