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Box Runner Saffron Packaging

Box Runner Saffron Packaging

The main purpose of this packaging is to induce the feeling of running and being fast.
With this technique, it can be said that our box is alive and dynamic and moving.
He turns his eyes towards himself.
This is an important issue and it creates a good added value for the brand and stays well in the minds. It is important that the structure of the packaging is harmonious and proportionate with the product inside, and this happened for this packaging.
This packaging is designed for a product that increases the consumer’s reaction speed during use.
For this reason, I considered this feeling of speed and flexibility in the structure of the packaging and its design, and it is like our chef running from the farm to his restaurant table with a fresh product in his hand in the form of a spray.

Dry saffron needs to be infused to prepare for consumption, but saffron spray makes it easy and you can sprinkle saffron on food more quickly.

The cut and folded lines were easily implemented in the box, and by being placed on the shelf, it shows the sense of beauty and sense of running and speed well.
The cut lines come out well from inside the box and after the package reaches the seller, with the guidance provided by the visitors, he opens those lines and puts them on the shelf to have a good display on the shelf. and attract good attention to himself.
Cut and fold lines work well in the box. The inner layer of the box also has a print that stands out well when cut through the perforated area.

The main story is that our chef works in a saffron farm and he himself uses his own products in his restaurant. Here, too, he is holding a saffron spray.
When you fully open the picture of the box, you can better understand the relationship between the saffron field and the restaurant.

CREDIT

  • Agency/Creative: Mohsen Karimi
  • Article Title: Box Runner Saffron Packaging
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Iran
  • Agency/Creative City: Tehran
  • Market Region: Asia
  • Project Deliverables: Packaging Design
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: WBDS Creative Design Awards 2023/24

  • Credits:
    Packaging designer: Mohsen karimi

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