Bowery Farming Packaging Update by Nessen Co

Bowery Farming Packaging Update by Nessen Co

Bowery Farming grows fresher, smarter produce.
Nessen Co has created a strategic packaging update for growing produce brand Bowery Farming.
The modern farming company uses cutting-edge vertical farming techniques to grow produce right outside of cities, so their greens and herbs are always local and always fresh. Because their produce is protected indoors, they have no need to use harmful pesticides. But no one quite understood that.
Their updated packaging, strengthens the clarity of their messaging and works harder for the brand on shelf. While the packaging is now more colorful, further differentiating individual products, it also does away with an overly complex system of variable greens and patterns. With a single brand green, a single pattern, and their icon and logotype finally connected, the brand’s shelf presence is more pronounced and they can start building valuable equity into a core set of brand elements. A badge speaks to the quality of the product while informing the customer they are about to eat something grown locally. Elegant typographic details set the brand apart from messier, less refined competition. The packaging update was initially created for the brand’s entry into Walmart stores and then rolled out nationally encompassing both regular and family-sized produce packs and herbs.