Boutique Giovamo, is a German online retail boutique with selected travel companions such as travel bags, suitcases and accessories from trendsetter brands that celebrate the elegance of Italian fashion.

The name “Giovamo” can be traced back to “gioia & amore per viaggiare”, in English “joy & love of travelling”. Giovamo embodies a modern, cosmopolitan Italian traveller.

Cosmopolitan. Dynamic. Progressive. The Italians are known for their fashion-forward character, high standards, ambition and attention to detail. They know how to be successful and enjoy life at the same time. Boutique Giovamo is inspired by this Italian spirit and the way of life of this iconic city.

Elegance is at the heart of traditional Italian craftsmanship. Every single piece of the Boutique’s curated travel collection is a perfect result of Italian style. Sophisticated shapes, sophisticated details, elegant color combinations are key attributes that are symbiotically combined in every product.

Boutique Giovamo’s logo was designed to reflect the company’s love of travel and passion for art.

To design the Boutique Giovamo’s pictogram, we were inspired by the compass, the iconic tool used by adventurers and travelers to orient themselves during their journey. We were also inspired by the wind rose, a fundamental element for the success of a trip. Finally, to convey and communicate the passion for travel, we have used the heart as a symbol of love.

From the heart, which guides our feelings and emotions, we created the Boutique Giovamo’s identity.