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Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise

Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise

CF Napa Brand Design – Backhouse

O’Neill Vintners & Distillers asked CF Napa to redesign the Backhouse wine brand to a boutique, artisanal selection to be sold exclusively on-premise primarily for by-the-glass programs. The packaging needed to appeal both to bar tenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands that are often viewed by consumers as albeit safe selections, less credible and of lesser quality.”

CREDIT

  • Agency/Creative: CF Napa Brand Design
  • Article Title: Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Bottle
  • Substrate: Glass, Pulp Paper

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