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Boutique and Artisanal Wine Brand to Be Sold Exclusively On-premise

Boutique and Artisanal Wine Brand to Be Sold Exclusively On-premise

CF Napa Brand Design – Backhouse

O’Neill Vintners & Distillers asked CF Napa to redesign the Backhouse wine brand to a boutique, artisanal selection to be sold exclusively on-premise primarily for by-the-glass programs. The packaging needed to appeal both to bar tenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands that are often viewed by consumers as albeit safe selections, less credible and of lesser quality.”

CREDIT

  • Design Agency: CF Napa Brand Design
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title: Boutique and Artisanal Wine Brand to Be Sold Exclusively On-premise
  • Brand / Project Name: Backhouse
  • External Design Credits: Creative Principal David Schuemann, Art Director Antonio Rivera, Designer Teddy Kurniawan,
  • Project Type: Consumer Brand Redesign
  • Strategic Deliverables: Consumer Brand Strategy
  • Design Deliverables: Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Wine
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass, Pulp Paper

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