CF Napa Brand Design – Backhouse
“O’Neill Vintners & Distillers asked CF Napa to redesign the Backhouse wine brand to a boutique, artisanal selection to be sold exclusively on-premise primarily for by-the-glass programs. The packaging needed to appeal both to bar tenders as well as to consumers looking for a high-quality, credible selection amongst more recognizable national brands that are often viewed by consumers as albeit safe selections, less credible and of lesser quality.”
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: Boutique and Artisanal Wine Brand to be Sold Exclusively On-Premise
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Glass, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
