Bold and disruptive challenger brand, Rogue, launcheed a standout rebrand to showcase their culinary creativity and brunch-inspired table worthy products.

Looking to disrupt the boring preserves and chutney categories, Rogue was set up to bring the coolest city brunch experiences to our kitchen tables. Founder Asher Flowers wanted to create a brand that embraced experimental food moments that enhance connections around the brunch table. After noticing a lack of standout, with mostly traditional competitors, Rogue wanted to bring impact and storytelling into the brand, giving it meaning and an edgy confidence that would resonate with young foodie consumers.

Food is the new punk rock, and the Rogue revolution is here. We have now created a daring and courageous new look and feel for Rogue that celebrates the brunch experience by shaking up the norm and bringing to life a world of contagious roguish charm and wit. With quirky bespoke tattoo style illustrations, doodles of storytelling and playful language, Rogue now lives in a world of colourful character and punchy personality. With a logo that showcases a touch of hand-crafted magic, and a bold strapline, Rogue really is damn good. Open and honest front of pack ingredients and serving suggestions encourage transparency, engaging their audience with inspired and unusual culinary creations. Rogue dares you to be experimental and audacious.

A brand with substance and grit, Rogues new branding challenges the status quo. Distinctive and ownable we have given new meaning to Rogue, defining a narrative that challenges and inspires, a kitchen hero and secret weapon. Rejecting sterility and minimalism, Rogue is a world of excitement, creativeness and innovation.